Alternative management accounting (AMAR)

Alternative management accounting (AMAR) In this paper, the emergence of alternative management accounting (AMAR) will be discussed followed by the contributions it has brought to the field of knowledge. After which, reasons why alternative management accounting research s tools and techniques has not successfully displaced the use of traditional accounting research s and techniques in organizations will be discussed. The importance of addressing this issue is to justify if this alternative direction is right within management accounting academia, and whether it should be continued. The emergence of alternative management accounting research occurred in the late 1980s partly due to the shortfalls of the traditional management accounting approaches. Traditional management accounting research (TMAR) is objectivist-orientated, with a focus upon unifying characteristics. These assumptions have limitations and hence are unable to provide broader insights into the nature of management accounting. TMAR makes no distinctions between the perspective of the organization and its managers (Puxty, 1993). In general, this approach encouraged a financial accounting mentality and also encouraged a focus on external financial reporting requirements (Johnson Kaplan, 1987). It was widely believed that all management accounting research existed to inform rational decisions to achieve organizational goals which essentially refers to achieving shareholder wealth maximisation. TMAR also has an implied assumption that the manager is isolated from other decision makers when making decisions (Scapens, 1991). Group decision makings were either ignored or considered to be non-existent in TMAR. Traditional approaches are problem motivated and are aimed towards bettering and refining tools and techniques to inform rational decisions in order to achieve given organizational goals (Covaleski, Dirsmith Samuel, 1996). As a result, it provides narrow insights as focus was not brought into the broad er social, political and economic settings (Macintosh, 1985). Traditional management accounting thoughts was greatly influence by neoclassical economic analysis (Scapens, 1994). According to Otley (1984), though management accounting centres on the provision of information, the core theoretical approach derives from economics in which the rational model dominates. The utilization of power, group considerations, choices and purposes are disregarded or excluded from neoclassical analysis. Such factors are assumed to minimally impact individuals (Spechler, 1990).Individuals live and interact within society, but are not altered or affected by these social interactions (Ulman, 1998). Neoclassical economics has no intention to explain behaviours if managers within the organization (Scapens, 1994) and hence cannot adequately study social phenomena since it does not consider the political, social and organizational factors that affect individuals. Ryan and Scapens (2002) state that management accounting research based upon positivist theories; may be useful for predicting general trends, but they will not be helpful in explaining individual behaviour; nor are they likely to be useful as guides to individual managers or firms about their own economic behaviour . Traditional management accounting researches offers a narrow insight to the world, which limits individuals abilities to create and analyze interesting propositions and develop meaningful stories about MA in its social, organizational and behavioural contexts (Hopper, Storey Willmott, 1987). Rational designs also limit one s abilities to develop critical positions and impends the ability of MA research community to carry out significant scientific conversation and achieve progress. The limitedness recognised in the rational designs approach of traditional management accounting has ignited the interest of a core group of alternative management accounting researchers from Europe who had strong sense and beliefs that management accounting was much more beyond the very simplistic positivist technical view. They believed that there was a lot of new and important insights that AMAR could bring to the field of knowledge and began to emphasise the need to study management accounting in the contemporary world from a broader political, cultural and social perspective (Baxter Chua, 2003). Critique of Means-Ends reasoning Traditional MA tools and techniques are developed from rational design theories (Hewege, 2012) but it was never questioned if the tools and techniques are practical or useful for the organization. They might be unintended and unrelated to achieving unclear organizational goals. Even when organizational goals are not achieved, managers choose to learn from the failures and improve on the tools and techniques used. Therefore AMAR promotes rethinking and restructuring traditional practices. The organization should question if better finances automatically denote benefits for the company and consider if the reputation or social responsibilities might have greater impacts on a companies long-term growth. Critique of the real Information can be easily manipulated which means that information presented might not portray an objective view. Hence, the importance of MA tools and techniques are subject to the reader s interpretation due to differing reactions that people have towards the information they have. Every organization is different which means tried-and-tested concepts is not adequate to capture the performance of the whole organization. It is crucial for managers to accept the fact that there is no one ideal solution. Mouritsen s study (1999) suggests that due to the current technological advancements, non-human actant can be relied on to aid in the interpretation of information. Management accountants can have more time to focus on other important things such as improving the performance of the company from social, or cultural aspects. Critique of accounting s impotence The apolitical imagery of TMAR is challenged by AMAR. AMAR enables us to understand the ability of management accounting practices to achieve or bring about a certain result. Baxter and Chua draws an example of this from the politicised budgetary process of a Swedish local government (Jonsson, 1982). Although technologies such as budgeting systems were thought to be useful in influencing important decisions, it might in fact be detrimental for the organization if they are invented for use by the personally motivated. They may mobilise political power to set policies and rules and as a result, influence management accounting practices which might not contribute to achieving organizational goals. AMAR states that it is these technologies that contribute to the overt clashes of interests in organizations and society, and the oppression of others (Chua, 1995). Critique of accounting change The rational designs approach provides sparse empirical evidence that an enlightened, well-engineered and progressive path characterises the development of management accounting technologies (Baxter Chua, 2003). Some researchers demonstrated the roadblocks that particular organizations faced in attaining a fit between management accounting control systems and appropriately modifying environments contexts when using the rational design approach (Ezzamel Bourn, 1990). AMAR has increased understanding of accounting change by conveying distinct insights. For example, attributing changing of sociocultural, political and economic conditions to a plethora of changes within MAP in the 20th Century including the emergence of value-added accounting (Burchell, Clubb Hopwood, 1985). AMAR recognises that accounting changes are not predictable, not controllable, exclusively technical or well-behaved. Memorably, many of these perspective would not be covered in the mainstream approach. Critique of bodiless forms of MA practice. Baxter Chua (2003), discussed the ways in which management accounting is both inhibited and assisted by the inherent attitudes of its proponents. This alternative research highlighted the importance of interactions between the management and the organizational participants. Management accounting is not just about the techniques that inform, maximise, and optimise decisions- it also focuses on the people who uses them, and who continually interact to understand their needs and habits. For example, emphasising the need to motivate companies employees. This is supported by Preston s (1986) research, which set an anchor between an organization s processes and an individuals involvement within them. So what practical contributions has AMAR made? Alternative management accounting researchers have been challenged to face important contemporary topics which includes but not limited to globalisation, hybridity and the network society (Baxter Chua, 2003). Globalisation brings about high exposure of information, increasing trade and competition. And in these contexts, it is not enough for companies to remain competitive just by using financial measure. As testified to by Kaplan and Norton, who stated that financial measures tell stories of historical events, which are appropriate for industrial age companies whereby customer relationships and long term investment capabilities were not critical for success. However, these financial measures are inadequate for guiding and evaluating the journey that information age companies must make to create future value through investment in customers, suppliers, employees, processes, technology, and innovation.† Globalisation causes the global dissemination of technology, popular culture, workers, financial capital, knowledge, and goods and services. Though globalisation uproots MA practices from their context and diffuses it to other remote locations, knowledge of how technologies travel and the issues that result from it are very limited (Vaivio, 2008). AMAR sees management accounting as a set of practices implicated within complex processes of societal and organizational interpenetration which requires implementation of expert systems that interconnects time and spaces. AMAR has helped developed tools and techniques like Economic Value Added (EVA) and the Balanced Scorecard (BSC) to help companies gain competitive advantage in this environment. The balanced scorecard is a tactical planning and management system that is used in business and industry, government, and non-profit organizations worldwide. The purpose of the BSC is to improve internal and external communications, align business activities to the stratagem and vision of the organization, and monitor organization performance against planned goals. It is a performance measurement framework that considers both strategic non-financial performance measures and financial metrics to give managers a more holistic view of the performance of the organization (Kaplan Norton, 1996). Hybridity suggests the examination of the functioning of management accounting in conditions with both traditional and new elements such as the local and the global, private and public. For example, the university in which Baxter and Chua worked in an educational institution that was widely viewed to be a public institution. However, reducing government funds and increasing fee paying students dominated the budget of the faculty. Hence the university is in a way, no longer considered to be a public institution but is not a private one either. This creates contradictions, but accounting inscriptions are central to the ongoing function of this hybridity by conveying economic differences between public and private entities and traversing this differences to enable the university to function. AMAR contribute insights to the hybrid roles of management accountants. Instead of their traditional score keeping controller role, their new accounting role is focused on consulting and helping the organizational participants implement and adapt to the new accounting change. This is supported in Pharmaceutical, which is a UK Based manufacturing branch of an international pharmaceutical product producer, where hybrid accountants assist day managers with day to day decisions as well as advising performance measurement product stream leaders on strategic issues (Hopper, Northcott Scapens, 2007). A change in the image of accountants was observed by looking at how they were portrayed in software advertisements. It was seen that the image of accountants has changed from being dependable and logical to a more self-indulgent person from the 1970s to the 1990s (Baldvinsdottir, Burns, Noreklit Scapens, 2009).This reflects changes in wider social practice from a modern way of thinking to a h yper modern way of thinking. Finally, it has been suggested by Baxter and Chua (2003) that we are living in the network society. This basically meant a digitized, technologically advanced surveillance society, where management accounting can cause any type of action to become visible. Through qualitative analysis, we can ask whether management accounting is taken on-board in the creation of a super panopticon, an open space where personal privacy is exposed (Baxter and Chua, 2003). Latourian researchers are known to be the most suitable out of the other approaches to take on such modern-day alternative research, in view of the close attention this point of view lends to the interaction between networks of individuals and non-human objects, such as computers (Baxter Chua, 2003). AMAR has brought insights to show how management accountants have been influenced by external factors. It was identified in a study that social advertisement has encouraged management accountants to hand over control to systems which are able to do everything while the accountants themselves should follow instructions (Baldvinsdottir, Burns, NÃÆ' ¸rreklit Scapens, 2010). AMAR has also contributed to the growth of new management accounting techniques including technology road mapping to help organization fit in the new technological advanced environment. Technology roadmapping is a flexible technique prevalent within industries to balance long-term strategic issues alongside short-term financial performance. The approach provides an organized way to explore and communicate relationships between evolving and developing markets, products and technologies over time. It is suggested that the roadmapping technique can boost companies chances in stormy environments by providing them a focus during environment scans, and a means of tracking the performance of individual, including potentially counterproductive, technologies (Phaal, Farrukh Probert, 2004). Whilst Miller and O Leary recorded widespread use of technology roadmaps in their case study of Intel corporation, its use in capital decision making practice is still in its infancy. Also, despite its recognised potential for supporting strategic investment decision-making, this strategic analysis tool has yet to make its way into mainstream capital investment academic materials. (Hopper, Northcott Scapens, 2007) Despite the advances of knowledge through AMAR over the last 30 years, AMAR has not completely displaced the traditional approaches. Organizations outside Europe still uses the traditional approaches to determine the performance of the company. This is because changes are often time-consuming and expensive, considerably impacting an organization s overall success. Another reason on why organizations refuse to change is due to a form of mimetic isomorphism (Baxter Chua, 2003). This is with a mind-set that since other organizations are still going on well using the traditional, rational approaches, so must we. Also, according to the theory of structural inertia, organizations are hesitant towards change because they are reluctant to take unnecessary risk. They prefer replicable behaviours as constancy is rewarded. Change not only disrupts current business but also can lead to disaster. As a result, organizations continue with past procedures, even when it seems irrational to do so (Hansen, 2012). Though TMAR have their own limitations, they should not be replaced by AMAR. A blend of usage of tools and techniques developed from the two areas of research should be considered by organizations. For example, using TMAR techniques to influence financial measures and using AMAR techniques to focus on non-financial measures which help organizations grow substantially and maintain sustainability in both short-term and long-term aspects. In conclusion, AMAR emerged mainly due to limitations identified in the traditional rational approach and increased interests. AMAR has contributed significantly in helping organizations operate and gain competitive advantage in the contemporary environment. The direction to explore into AMAR is right because in doing so, regression will not occur within the MA academia (Lukka Mouritsen, 2002). However it is important for AMAR to not lose sight of its public responsibility, and for it to persist in providing insights that protect individuals against impersonal, entrenched forces that are not in their interests. Qualitative research needs to investigate the social, societal and political facets of management accounting, and remind us of the larger picture containing the beliefs and motivations that lie beneath the surface of modern practice.

Television Media Research Paper Example | Topics and Well Written Essays - 2500 words

Television Media - Research Paper Example d technological advances, the gradual expansion of the television networks westward; the drop in set prices caused by mass production; increased leisure time; and additional disposable income. It is said that the golden age of television in USA was from 1953-1960. 2 Around the globe, broadcast television is financed by either: government, or advertising, or licensing (a form of tax), or subscription or any combination of these. To protect revenues, subscription TV channels are usually encrypted to ensure that only subscription payers receive the decryption codes to get the signal. Unencrypted channels are known as  free to air  or  FTA. The information conveyed through television media is controlled to a great extent by the corporate giants, as they have invested billions of Dollars in sponsoring television programs. The corporate sector does not only market its products through television media but its multilayered agendas as well. The way and the objectives of influencing television media by corporate stake holders are really complex. However, it is clear that television media is used as a powerful tool to endorse the ideas and agendas of the corporate investors in the minds of the consumers. As huge investments by the corporate sector in television media is economically beneficial for the television industry, therefore the ethics of television media are easily manipulated by its interests and agendas. A great number of corporate giants own and run television networks and thus propagate their national, political or corporate agendas through this medium. Television media has to abide by corporate social responsibility according to which it must be careful with the information being presented to the world. It also bases its strategy according to the feedback and responses of the consumers. Sustaining consumerism is one of the greatest challenges of television industry on one end; while at the other end, it must establish and provide opportunities for the

International Fashion Marketing Assignment Example | Topics and Well Written Essays - 5000 words

International Fashion Marketing - Assignment Example The paper "International Fashion Marketing" analyzes the International Marketing in the fashion industry. Due to its nature these emerging markets are also witnessing a surge in new areas of business like fashion and other luxury items. There are many factors to be considered by a company in the case of international expansion. The political atmosphere, the economic growth, local work and social culture, the level of competition that exists, the legal factors, foreign trade policies of the intended market, and many other related factors are to be understood and analyzed in order to decide which market to enter. Understanding of these factors is also essential to compete and be successful in such markets. This paper is a study of the entry factors for the multinational fashion house Ralph Lauren into the Indian or Russian markets. The market and the company will be analyzed using factors like SWOT analysis, Porter’s five forces model, PEST analysis, TOWS matrix, pull and push s trategy etc. Culture of a country is also an important factor when entering into international markets. This is especially relevant here since the culture that exists in the home country of Ralph Lauren and India is different. Polo Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 35 years, Polo’s reputation and distinctive image have been consistently developed across an expanding number. of products, brands and international markets. Ralph Lauren is developing at a rapid rate than when founder Ralph Lauren first entered the arena 40 years ago. With powerful brands such as Polo by Ralph Lauren, RRL, Rugby, and Club Monaco, the company designs and markets apparel and accessories, home furnishings, and fragrances. Its collections are available at some 10,800 locations worldwide, including many upscale and mid-tier department stores. The compan y also operates about 315 Ralph Lauren, Club Monaco, and Rugby retail stores worldwide as well as the e-commerce sites RalphLauren.com and Polo.com. Ralph Lauren began with a collection of ties, has grown into an entire world-redefining American style. Polo is known for providing quality products and creating worlds that invite people to take part in our dream. They position themselves as the innovators of lifestyle advertisements that encourage customers to participate in that lifestyle. (Industry centre -textile- apparel clothing 2009). Emerging markets: Many companies are now looking towards emerging markets as a part of their expansion strategies. Such markets are those "Developing foreign markets, involving greater volatility and higher risk than established markets." (Basic investment terminology). The term developing is of importance since it is possible to grow in such circumstances even though emerging markets tend to be more volatile and risky than established ones. The two emerging markets that are to be studied for entry by Ralph Lauren are India and Russia. Even though both are promising market destinations, there are vast differences in policies, politics, economy, social structure, technology and other factors between these two countries. Russia is a very young political entity and was formed only after the collapse of the erstwhile Soviet Union. The communist system of governance that has been in existence since the revolution during the early part of this century has now been replaced with a democratic system of governa

Essay on the Voice of Janie in Their Eyes Were Watching God

The Powerful Voice of Janie in Their Eyes Were Watching God The world of Janie Crawford in Their Eyes Were Watching God was one of oppression and disappointment. She left the world of her suffocating grandmother to live with a man whom she did not love, and in fact did not even know. She then left him to marry another man who offered her wealth in terms of material possessions but left her in utter spiritual poverty. After her second husband's death, she claims responsibility and control of her own life, and through her shared love with her new husband, Teacake, she is able to overcome her status of oppression. Zora Neale Hurston artfully and effectively shows this victory over oppression throughout the book through her use of language. Her use of such stylistic devices as free indidrect discourse and signifting allow her to use language as power; the power for a black woman to realize her own potential. The voice which Hurston creates is marked by her intertwining of black vernacular and standard English to create a seemless, fluid narration. The combination of the two seemingly dichotomous aspects of language is called the "speakerly text" by Henry Louis Gates in his essay of the same name, and is also more commonly called free indirect discourse. The scene in which Mayor Starks, Janie's husband, has erected the new street lamp for the town, exemplifies Hurston's use of free indirect discourse. Janie and her husband first speak to each other using the recognizable black dialect of the region: "Well, honey, how yuh like bein' Mrs. Mayor?" "It's all right Ah reckon, but don't yuh think it keeps us in a kinda strain?" The omniscient third person narrator then captures J... ...pjc.cc.fl.us/hooks/Zora.html Hurston, Zora Neale. Their Eyes Were Watching God. New York: Harper & Row, 1937. Johnson, Barbara. "Metaphor, Metonymy and Voice in Their Eyes Were Watching God." Modern Critical Interpretations: Zora Neale Hurston's Their Eyes Were Watching God. Ed. Harold Bloom. New York: Chelsea House Publishers, 1987. Kubitschek, Missy Dehn. " 'Tuh de Horizon and Back': The Female Quest in Their Eyes Were Watching God." Modern Critical Interpretations: Zora Neale Hurston's Their Eyes Were Watching God. Ed. Harold Bloom. New York: Chelsea House Publishers, 1987. Pondrom, Cyrena N. "The Role of Myth in Hurston's Their Eyes Were Watching God." American Literature 58.2 (May 1986): 181-202. Williams, Shirley Anne. Forward. Their Eyes Were Watching God. By Zora Neale Hurston. New York: Bantam-Dell, 1937. xv.

Does the World Still Care About American Culture Essay

Pells – Does the World Still Care About American Culture? What does Pells mean by the statement, â€Å"American culture used to be the elephant in everyone’s living room†? â€Å"Elephant in the room† is a term used for an obvious truth that is going unaddressed or being ignored. It also applies to an obvious problem that everyone is ignoring or no one wants to state it. In the article when Pells mentioned â€Å"American culture used to be the elephant in everyone’s living room.† he meant that the American culture is being forced on everyone whether they like it or not it. If we look back after WWII everyone wants to study in the US because the American culture was the dominant culture in the world whether you are fan of the culture or not, it will still affect you. Just like an elephant in the living room whether you are comfortable or not you still can not deny the existence of the elephant. (Pells has a very different perspective on globali sm when compared to O’Connor and Verdu and even Rice-Oxley. When we go back to O’Connor’s and Rice-Oxley’s article we can see that both authors main point is that America is forcing its culture to the world. Moreover, they both believe that American culture is the dominant culture of the world. In the other hand, Pells believe that the American culture used to be the dominant culture in the world back in the 20’s centuries. Furthermore, Pells states that we are living in an era where the American culture is one of many other competing cultures in the world, in other words we are living in a new world order and a globalization era where everyone have many options of cultures to adapt from. Rice-Oxley writes about a cultural backlash against America. What is Pells saying here that is different? Do you agree with Pells’s assessment? After reading Pells article I’ve realized that the author believes there is no backlash against american because nowadays the American culture is just another another item on the shelves of the global supermarket. Pells states that in the 90’s many people assumed that the emergence of what they called global culture is just another mechanism for Americanization, but the truth is that globalization has strengthened the culture of other nations. Now the American culture is competing against other culture in shaping people’s values and tastes. Furthermore, Pells strongly believe that the world we are living is not a hegemonic American culture, instead it is a multiple form of art and entertainment.

Types of Chemical Bonds in Proteins

Proteins are biological polymers constructed from amino acids joined together to form peptides. These peptide subunits may bond with other peptides to form more complex structures.  Multiple types of chemical bonds hold proteins together and bind them to other molecules. Take a closer look at the chemical bonds responsible for protein structure. Peptide Bonds The primary structure of a protein consists of amino acids chained to each other. Amino acids are joined by peptide bonds. A peptide bond is a type of covalent bond between the carboxyl group of one amino acid and the amino group of another amino acid.  Amino acids themselves are made of atoms joined together by covalent bonds. Hydrogen Bonds The secondary structure describes the three-dimensional folding or coiling of a chain of amino acids (e.g., beta-pleated sheet, alpha helix). This three-dimensional shape is held in place by hydrogen bonds. A hydrogen bond is a dipole-dipole interaction between a hydrogen atom and an electronegative atom, such as nitrogen or oxygen.  A single polypeptide chain may contain multiple alpha-helix and beta-pleated sheet regions. Each alpha-helix is stabilized by hydrogen bonding between the amine and carbonyl groups on the same polypeptide chain. The beta-pleated sheet is stabilized by hydrogen bonds between the amine groups of one polypeptide  chain and  carbonyl groups on a second adjacent chain. Hydrogen Bonds, Ionic Bonds, Disulfide Bridges While secondary structure describes the shape of chains of amino acids in space, tertiary structure is the overall shape assumed by the entire molecule, which may contain  regions of both sheets and coils. If a protein consists of one polypeptide chain, a tertiary structure is the highest level of structure.  Hydrogen bonding affects the tertiary structure of a protein. Also, the R-group of each amino acid may be either hydrophobic or hydrophilic. Hydrophobic and Hydrophilic Interactions Some proteins are made of subunits in which protein molecules bond together to form a larger unit. An example of such a protein is hemoglobin. Quaternary structure describes how the subunits fit together to form the larger molecule.

Essay on Hypothesis and Conclusion - 1053 Words

Running Heading: hypothesis and conclusion Unit 4 Short Paper: Hypothesis and Conclusion Kaplan University Ashley Gramma CJ499: Bachelors Capstone in Criminal Justice Professor Christopher Elg March 12, 2013 Science proceeds by a continuous, incremental process that involves generating hypotheses, collecting evidence, testing hypotheses, reaching evidence based conclusions. (Michael, 2002). The scientific process typically involves making observations, asking questions, forming hypotheses and testing hypotheses by way of well-structured experiments. (Science in Action’s Science Fair Projects amp; More, 2010-2011). The scientific method is steps used by many to find answers to questions they want to know. The scientific†¦show more content†¦The dependent variable is what you will study. (Regents of the University of Minnesota, 2003-2012). Hypothesis is your thought on why it is or an educated guess. It is a possible explanation that is intended to be tested and critically evaluated. (Rybarova, 2006). Hypotheses clarify the question being addressed in an experiment, help direct the design of the experiment, and help the experimenters maintain their objectivity. (Regents of the University of Minnesota, 2003-2012). You are generating a testable prediction. (Rybarova, 2006). A method is replication or sample size, constant conditions, and control. (Regents of the University of Minnesota, 2003-2012). You are evaluating the prediction by making systematic, planned observation, which involves research and data collection. (Rybarova, 2006). Then, the results, which is describing and understanding the results of an experiment are critical aspects of science. (Regents of the University of Minnesota, 2003-2012). Once you are at this step you can decide if the original hypothesis was true or false. You can use this observation to support refute, or refine the original hypothesis. (Rybarova, 2006). 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